Phone: 602.538.7362   |   Email: info@cpam.co



"Alliances have become an integral part of contemporary strategic thinking."
               -Fortune Magazine

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Strategy - Execution - Success

Develop a Strategic Plan

Planning is an essential part of any strategic alliance program and probably its most critical component.  At Critical Path we help you develop your “go to market” plan, keeping your business goals in mind   We then assist in aligning the appropriate resources, internally and externally, to ensure success.  

Target the Appropriate Partners

Your company is unique. Your offerings solve a very specific problem. Your partner strategy needs to be as focused and streamlined as your business. At Critical Path we help you find and develop alliances with the right partners, not just any partners.

The right partner will align with your goals and objectives from the start, giving you the opportunity to position your products and services with the right clients in the right markets.

Drive and Manage New Business

New business development is the most critical component of any alliance program. This holds true for our clients and our partners alike. At Critical Path we focus our efforts on new business development and the management of new opportunities. These efforts help our clients enter new markets, shorten sales cycles, and close more business.

Measure / Assess

At Critical Path we provide a feedback loop for our clients on all new and existing opportunities. We manage the ongoing interaction between our clients and our partners to ensure engagements are on track and progressing through the sales cycle. This gives us the opportunity to change/adapt our market strategy quickly and efficiently.



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Scottsdale, AZ   |   Phone 602.538.7362   Email: info@CPAM.co   |   Web by BCS National
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